Baptista, JoãoGleissner, Felix2025-03-212025-03-212024-09-302024-09-10http://hdl.handle.net/10362/181038Decisions for long-term competitiveness, innovation, and sustainability in transforming diversified Grizzly into a specialized EV-manufacturer within six years, focusing on strategy, operations, and marketing. Operational expansion by increased production capacity, resource efficiency, and product life cycle optimization. Minimized China risk by implementing product centric marketing strategy, boosting revenue and sales through economies of scale and scope. Analyzed reduction of marketing spending relative to revenue through price stability and brand building. Personal reflection based on two incidents that illustrate importance of communication, conflict resolution, and leadership in team dynamics. External feedback improved authors’ performance and motivation, providing valuable insights for future professional and personal developmentengApply theory in practiceBusiness simulationDevelop a business strategyManaging a businessReflective practiceSustainability and ESGTeam dynamicsWorking in teamsIntegrate and coordinate decisions across business functionsmaster thesis203902840