Pita, José MiguelSerra, Leonor Martins2026-04-232026-04-232026-01-302026-02-28http://hdl.handle.net/10362/202510Cercicoa operates in a rural, low-density context where insufficient funding and service fragmentation threaten in long-term sustainable of disability support services. This thesis explores how the Ourique building can be leverage to redesign Cercicoa's business model, aiming to boost both financial stability and social impact. Through organisational diagnosis, market demand analysis, and benchmarking best practices, the project propose a hybrid model that integrates expanded care services with new mission-driven entrepreneurial activities. By centralising operations and diversifying revenue streams, the model reduces dependency on public funding while enhancing efficiency, inclusion and autonomy for people with disabilities.engDisabilities servicesSocial inclusionFinancial sustainabilityRevenue diversificationBusiness model expansionintegrated care modelIPSSRural developmentEmployment inclusionIPSSmarketing strategySocial impact consultingNon-profit strategySustainable business modelsLeveraging the Ourique Building opportunity for Cercicoa's new sustainable business model: scoping the external landscape through market demand analysis and best-practice benchmarkingmaster thesis204238358