Arantes-Oliveira, NunoCerqueira, Catarina Castro de2024-10-162024-01-222024-01-22http://hdl.handle.net/10362/173558Within the “Building Companies Based on Science” field lab, the objective is to create MAR, a start-up company that offers innovative collagen supplements, capitalizing on a proprietary collagenase sourced from marine bacteria, a groundbreaking innovation attributed to Dr Elin Moe. This enzyme degrades collagen from tuna skin, yielding collagen peptides that hold significant commercial value. Thus, I endeavour to conduct a comprehensive market and customer analysis to formulate a visionary business plan for MAR. This aims to facilitate the transformation of these tuna collagen peptides into innovative collagen supplements that will redefine one’s relationship with their skin.engInnovationCollagenSustainabilityScience-based entrepreneurshipSkin anti-ageingCompetitionCustomermaster thesis203602862