Brinca, PedroBarreto, Sebastião Ferreiro Pimentel2025-07-222025-07-222025-01-242025-01-24http://hdl.handle.net/10362/185441This research aims to provide a recommendation on whether to buy, sell, or hold shares of Sport Lisboa e Benfica SAD as of June 30th 2024, with each share priced at €3.11. The author employs the Discounted Cash Flow (DCF) method, after forecasting key metrics based on the evaluation of quantitative and qualitative information. Additionally, the Multiples method was used for comparison purposes. The study concludes with a target share price of €4.52, leading to a BUY recommendation.engDiscounted cash flowEquity researchMultiplesValuationmaster thesis203958985