Costa, Afonso AlmeidaYilmaz, Sofie Meryem2025-02-132025-02-132024-02-012023-12-20http://hdl.handle.net/10362/178950The group part covers the revitalization of the core business and growth acceleration of Shiseido, the leading company in Japan's beauty industry. Confronted with consequences of the pandemic and opportunities due to changing customer preferences and market dynamics, students analyze Shiseido’s situation with a comprehensive framework.engBeauty industryWellness marketMarket entryJapanGrowth strategySustainabilityTriple bottom linemaster thesis203864360