Brinca, PedroDias, Francisco Maria de Souza e Menezes2024-06-212024-06-212023-01-242023-01-24http://hdl.handle.net/10362/168866This work project aims to evaluate how competition in the telecommunications industry impacts the value of football broadcasting rights, focusing on the Portuguese context, characterized by the absence of competition during the last decades and the challenges that collective sale will mean. For this purpose, the project utilizes sports management literature to assess the factors driving the market, while benchmarking the evolution that occurred in other top European leagues as well as identifying specific future trends, culminating in a set of recommendations to achieve the strategic goals of the implementation of a collective sale mechanism in the Portuguese football.engBusiness strategySports managementEuropean footballBroadcasting rightsTelecommunications operatorsPortuguese leagueCentralizationmaster thesis203517490