Casquinho, ConstançaLino, Madalena Falcão Sena2025-08-182025-01-092024-12-17http://hdl.handle.net/10362/186551The project goal is to support Via Verde in adapting its innovative portfolio by researching best practices in mobility worldwide that could be replicated to Via Verde. The group followed a three-step process: diagnosis, analysis, and recommendations. These included studies of the mobility market, competition, internal resources, and customer needs. At the end of the project, the team offered a description and guide of best practises.engBenchmark analysisCo-creationDigital walletEV chargingFeasibilityImpact matrixInnovationKPIsMobilityMobility-as-a-ServiceMunicipalitiesNavigationParcel deliveriesParkingPaymentsProduct portfolioPublic transportationReward programsRisk assessmentScalable mobility ecosystemsShared mobilitySmart fleet management,Smart mobilitySolutionsStrategyStrategy consultingStrategic roadmapSustainable urban mobilitySyndicationTraffic managementTrip planningUrban planningVehicle data insightsVehicle interconnectednessmaster thesis203960327