Gomes, João MarquesSedykh, Mariia2025-04-022025-04-022025-01-302025-01-30http://hdl.handle.net/10362/181827This research aims to study the Value-Based Healthcare (VBHC) paradigm and create a roadmap for pharmaceutical and medical device companies to adopt it. It covers the Implementing and Improving phases, focusing on aligning outcomes with stakeholder priorities and integrating real-world evidence. While Phase IV addresses value propositions, cost-saving strategies, and flexible procurement contracts linked to outcomes, Phase V highlights ongoing feedback and dynamic outcome registries to enhance healthcare delivery and the company’s market position. The work is based on a thorough literature review, expert insights, and a research into outcome measurement part of Phase II (Mapping and Design), providing a step-by-step plan for industry leaders to transition to a patientcentred, competitive approach.engValue-based healthcareImplementationValue-based procurementKPI measurementPerformanceImpactFeedbackmaster thesis203925793