APPACDM Porto social impact field lab: strategic revenue diversification ATT APACDM Porto: how can APPACDM PORTO exploit the full potential of Cantinho with its current market focus?

Pita, MiguelRibeiro, Matilde Castanheira Rodrigues Vinhas2025-07-302025-07-302025-01-292025-01-29http://hdl.handle.net/10362/185723This Work Project analyses APPACDM Porto: strategic development, focusing on enhancing financial sustainability, while maintaining its social mission of supporting individuals with intellectual and development disabilities. It examines two key revenue-generating units: CeRBE (a rehabilitation center) and Cantinho (a social store). For CeRBE, recommendations include expanding into non-IDD segments, optimizing their room utilization and market positioning. For Cantinho, the proposal focusses on operational improvements, structured marketing initiatives, and tourism market expansion. The analysis concludes that these strategies could reduce subsidy dependency by 29% while strengthening social impact, providing a roadmap for sustainable growth, and enhanced financial resilience.engNon-profit organizationMental disabilitiesImpact assessmentOrganizational effectivenessSocial missionSubsidy dependencyFinancial sustainabilityMarket positioningCorporate social responsibilityOperational efficiencyCorporate partnershipsStrategyMarketingAPPACDM Porto social impact field lab: strategic revenue diversification ATT APACDM Porto: how can APPACDM PORTO exploit the full potential of Cantinho with its current market focus?master thesis203959310