André, RosárioTrad, Carmen Joséphine2025-08-142025-08-142025-01-242024-12-17http://hdl.handle.net/10362/186425This report offers a comprehensive financial valuation and strategic analysis of Nike, Inc., highlighting its robust market position, financial health, and expansion strategies in emerging markets. Despite its strengths, Nike faces challenges such as premium valuation and intense competition, which may affect future investor returns and market share. The analysis includes detailed evaluations of revenue trends, profitability margins, and capital structures, alongside advanced financial modeling techniques like sensitivity, scenario, and Monte Carlo simulations to forecast future performance. The findings suggest Nike's current overvaluation, recommending a sell strategy for investors seeking a margin of safety, particularly in a volatile market influenced by geopolitical uncertainties.engValuationCorporate financeInvestmentFinancial marketmaster thesis203960726