André, RosárioLoisas, Martim Saldanha Simões Assis2024-10-152024-10-152024-01-092023-12-19http://hdl.handle.net/10362/173499This dissertation evaluates UPS' stock value as of December 31st, 2024, and offers a recommendation as of December 19th, 2023, amidst a transformative period for the logistics industry. Focusing on UPS' adaptation to global trade disruptions, e-commerce shifts, and labor negotiations, the study employs a Discounted Cash Flow (DCF) model alongside sensitivity analyses of key financial metrics. Comparing UPS with competitors like FedEx and DHL, the analysis concludes with a recommendation to hold UPS stock. Projected to achieve a price target of $169.48 per share by the end of 2024, the study anticipates a total shareholder return of 9.72% over the next 12 months, reflecting UPS' strategic resilience and growth potential in a dynamic market.engLogisticsTransportationStrikeInnovationmaster thesis203604202