Ritter, ThomasCunha, Rita Campos eSalgado, Francisco Homem de Sousa e Holstein2017-04-202019-07-012016-07-17http://hdl.handle.net/10362/20516CEMSThe main aspects of this Work Project will revolve around the distribution strategy for one of Universum’s products – Wintrgarden. The main question to be answered was “What are the third party suppliers with the most potential to push Wintrgarden through their channels?”. To answer this question a series of steps was taken, culminating in the development of a scoring model. This model was then used to assess a series of candidates in four markets: Germany, France, Scandinavia and United Kingdom. The final shortlist of the candidates with the most potential is presented for each. In the end, an academic discussion on the topic of Marketing Mix and its connection to this case is provided, as well as an individual reflection on the project.engWintrgardenThird party suppliersHuman resourcesTechnologymaster thesis201530546