Castro, JoãoPertz, Lena Maria2025-03-252025-03-252024-01-262023-12-18http://hdl.handle.net/10362/181263This paper investigates the transformative role of artificial intelligence (AI) in the circular economy (CE), emphasizing one of the three core building blocks: optimizing circular business models. Highlighting CE as a sustainable alternative to the linear economy, the study develops a conceptual framework to underscore how various AI applications positively influence each business model innovation, promoting circularity. The framework aims to guide managers in transitioning to circular business models while sustaining a circular advantage with the help of AI. The study underscores AI's potential to drive innovation and efficiency, reshaping economic models in an environmentally conscious manner.engArtificial intelligenceCircular economyDigital transformationCircular business modelsCircular advantagemaster thesis203901754