André, RosárioSerrano, Afonso Ferro2024-10-152024-10-152024-01-122023-12-17http://hdl.handle.net/10362/173500This thesis aims to conduct a detailed exhaustive examination of Ferrari's corporate profile, strategic framework, primary competitive strengths, prevailing industry trends influencing the organization, and key prospective risks. Crucially, the study emphasizes the influence of these factors on the company's performance and overall enterprise value. This thesis further entails the creation of a Ferrari valuation model, achieved through a comprehensive analysis of the company's business segments, the underlying value drivers, industry trends, discounted cash flows, and sensitivity assessments. The conclusive recommendation suggests a target price of € 350.25 per share by the conclusion of 2024, resulting in an anticipated overall return of 8.61%. Consequently, a HOLD recommendation is advised.engFerrariStrategyRisksTrendsCompetitive advantagemaster thesis203604598