Silveira, Catherine daMaincourt, ChristopheJesus, Daniela Alexandra Isaías de2022-05-252022-05-252022-01-172021-12-17http://hdl.handle.net/10362/138602This field lab aims to provide recommendations to Montblanc, a leading manufacturer of luxury writing instruments and more, and Grupo Tempus’ Montblanc franchise boutique at Colombo Shopping Mall to enhance their sales potential in Portugal. A question raised by this final project led to digging deeper into which Points of Difference this Boutique should focus and bet on, being exposed to so many competitors in the Colombo Shopping Mall. The following recommendations aim at elaborating how Colombo Montblanc Boutique can create more desire and engagement with its clients and establish a better relationship with them or, for the first-time buyers, expand and develop it more in-depth. Then, it also tackles both marketing and communication strategies which are more focused on a better engagement with clients in order to achieve a shift in which they remind Colombo Montblanc Boutique more frequently and recall it from a more appealing approach.engMarketingLuxury retailCustomer experiencePortuguese marketmaster thesis202973611