Lobo, João SilveiraRehrmann, Carlotta2023-08-012023-08-012023-01-132022-02-16http://hdl.handle.net/10362/156092This research study has its origin in the environmental concerns regarding carbon dioxide emissions in maritime logistics. Through the exploration of sustainability innovation, the focus is put on wind-powered cargo vessels. This paper aims to explore and explain the industry dynamics that complicate the operational adoption of wind-powered cargo vessels. Through the application of the multi-level perspective, three key factors were identified to challenge wind power in the maritime sector: managerial reluctance, locked-in heavy oil fuel, and gradual industry reorientation. These hinder the sustainable transition process, required for ocean freight to comply with the global sustainability goal.engStrategyStrategic foresightScenario planningLogistics industryEuropean logistics industryMaritime logisticsCarbon dioxideHeavy oil fuelWind powerWind-powered cargo vesselsMulti-level perspectiveSustainable transitionmaster thesis203312783