Okhmatovskiy, IlyaBrito, Rafael Freitas de2024-06-212024-06-212023-06-052023-06-05http://hdl.handle.net/10362/168871This report investigates the banking business models in Portugal succeeded by an in-depth analysis on the digital bank business model. The research incorporates a clustering analysis of the Portuguese banking industry, which identifies the different banking business models in Portugal. By analysing and evaluating the digital bank business model, its main advantages and vulnerabilities are derived. Recommendations to optimize the business model of Portuguese digital banks are generated, namely the expansion of product and services portfolio, which is essential to successfully respond to external threats and ensure the competitiveness of the business model in the futureengBankingBusiness modelPortuguese banking industryInnovationTechnologyDigital banking business modelTraditional banking business modelValue propositionOnlineDisruptionCustomer-centricAdvantagesVulnerabilitiesmaster thesis203366255