Costa, Luís AlmeidaPreuss, Max2019-05-102019-05-102019-01-25http://hdl.handle.net/10362/69193This work project presents a case study, which describes Amazon’s effort to establish a footprint on United States’ food retailing landscape. The landscape can be described as being highly competitive and companies leverage on new technologies and private label products to increase revenues and foster customer loyalty. Following the presentation of the case, a case analysis has been conducted that focuses on the US food retailing industry’s structure, Amazon’s competitive advantages and business model and the company’s potential disruptive innovations. So far, such innovations that touch various parts of Amazon’s Omnichannel offering have taken place. The aforementioned innovations mainly thrive to improve the customer experience and convenience as well as the speed of process. In general, they allow Amazon to pursue a dual advantages approach regarding differentiation and cost leadership.engFood retailingIndustry analysisCompany analysisDisruptive innovationmaster thesis202224996