Hoobler, Jenny M.Przybilla, Anne2025-08-182025-08-182025-01-312025-01-31http://hdl.handle.net/10362/186544This thesis examines the impact of different framing strategies in women’s leadership development programs (WLDPs) on early career women’s leadership outcomes using a between-subjects experimental design (n=144). By manipulating motivational, scarcity, and neutral framing, the study explores their influence on career ambitions, intentions to apply, leadership self-efficacy and self-identity (LSI), and motivation to lead. Although no statistically significant differences were found, the findings hint at complementary benefits of motivational and neutral framing, suggesting their combined use may balance optimism with realism. The study contributes to the growing body of research on WLDPs, offering insights for future interventions and program design.engLeadershipWomen’s leadership development programsMotivation to leadLeadership self-efficacyLeadership self-identityCareer aspirationsLeadership aspirationsIntention to applyEarly career womenEmerging women leadersLeadership outcomesmaster thesis203960394