André, RosárioBranco, Rita Moreira2024-12-062024-12-062024-02-022023-12-20http://hdl.handle.net/10362/176266This report is part of a more extensive Equity Research on Accor Group, aims to thoroughly scrutinize the foundational elements influencing the value of the company, both the external and internal factors for the subsequent valuation of Accor. The Hotel Industry has been affected by significant market volatility and uncertainty, comprehending the intrinsic value drivers of Accor's business model and assessing how the referred macroeconomic factors may impact its share price. Our examination encompasses a retrospective evaluation of Accor's historical performance, coupled with an exploration of the broader macroeconomic and industry-specific outlooks.engValuationDiscounted cash flow methodRoicLiquidityValueSensitivityScenariosRevenuesGrowthAccor hotels equity research - has the implementation of the asset-light strategy employed by the group proven to enhance the value creation for the shareholders?master thesis203680855