Delgado, João PedroOlim, Luís Henrique Freitas de2024-11-082024-11-082024-01-222024-01-22http://hdl.handle.net/10362/174829Expanding into an international market is a complex undertaking for small enterprises operating in the office and home furniture and supplies sector. This dissertation aims to present a comprehensive analytical approach tailored to the specific needs of R1, a trading and distribution of office furniture and supplies based in Portugal. The strategy will encompass the identification of a suitable target market for expansion and the establishment of a financial forecast to support these endeavours.engFinanceFurniture marketGermanyInternationalizationFinancial planningmaster thesis203601106