Queiró, FranciscoBismuth, Manon2024-11-222024-11-222023-10-232023-10-04http://hdl.handle.net/10362/175680This thesis offers a personal reflection and a detailed evaluation of a 6-year business simulation involving Curro Cars, an automotive manufacturer transitioning towards all-electric and a more sustainable business model. The simulation provided valuable understanding of my interactions within a cross-functional business environment and highlighted the importance of managing various business units for success in a company. The first part of the thesis analyzes the performance of the Finance, Innovation and Marketing departments, while the second part focuses on personal learning derived from two critical incidents that offered significant teamwork lessons and career insights.engWorking in teamsBusiness simulationSustainable growthElectrificationCoordination of decisions across business functionsGlobal car manufacturingFinanceEsg and sustainabilityPersonal learningsMarketing analysismaster thesis203684184