Baptista, JoãoHufenstuhl, Marc Philipp2024-06-252024-06-252023-10-032023-09-12http://hdl.handle.net/10362/169027This dissertation comprehensively analyzes the performance of a fictional car manufacturer, managed during a business simulation as part of the Business in Practice program, regarding three vital functions: Innovation, Operations, and Marketing. The assessment reveals the interplay and cooperation between these essential functions through detailed investigations, identifying factors influencing the company's success and difficulties. Additionally, the thesis includes a personal reflection on two critical incidents encountered during the simulation, emphasizing the impact of decision-making and team dynamics on corporate outcomes. The findings offer an understanding of the interplay between strategic business functions and the human factors influencing organizational performance.engInnovationOperationsMarketingAutomotiveSustainabilityTeamworkBusiness simulationSelf-awarenessReflectionGhg protocolEmissionsmaster thesis203516850