Cardoso, ElizabeteCanavarro, João Manuel De Sousa Portocarrero2023-08-252022-01-142021-12-17http://hdl.handle.net/10362/156832This mixed methods study aims at understanding the impact of personal selling tactics in the admissions process of coding bootcamps, specifically, the effects it has on the purchase intention and satisfaction of prospective students, as well as that on business performance. The research collected qualitative data (semi-structured interviews) and secondary data concerning the sales performance of BootcampX in Portugal. With 17 people interviewed and performance data analyzed for the past 3 years, it was concluded that there’s an indication that personal selling tactics manage to effectively contribute towards the purchase intention and satisfaction of prospective customers, by increasing information and decreasing perceived risk. Additionally, the implementation of personal selling was concluded as a sound business decision that is recommended to be implemented and ameliorated for BootcampX.engWorkingInternshipPlacementJobSalesAdmissionsmaster thesis202974588