Development of a marketing plan for a new business model of EDP Comercial or how can EDP be uber and not the taxi driver?: brand identity and product

Velosa, JorgeTavares, Bárbara Ruivo2017-08-252022-01-202017-01-20http://hdl.handle.net/10362/22919engDevelopment of a marketing plan for a new business model of EDP Comercial or how can EDP be uber and not the taxi driver?: brand identity and productmaster thesis201713837