Emanuel, GomesCarvalho, Cristiana Torres2025-05-072025-05-072023-01-242023-01-24http://hdl.handle.net/10362/182694This paper investigates an internationalisation strategy for Imeguisa Portugal, an SME focused on developing and producing intralogistics solutions for the automotive industry. Following a company’s situation analysis, custom-designed country selection process, in-depth market analysis and entry mode selection process, a well-structured exportation plan to Mexico was outlined and deemed the most suitable move for Imeguisa. A marketing plan and financial forecast were further performed and complemented by actionable recommendations to guarantee its success beyond national borders.engInternationalisation planMarket selectionEntry modesMarketing planFinancial forecastStrategymaster thesis203316509