Pinho, Paulo Soares deHenry, Alicia2024-11-052024-11-052024-01-172023-12-19http://hdl.handle.net/10362/174619The 2021 automotive industry underwent transformative changes driven by electric vehicles, autonomous technology, and digitalization. Manufacturers navigated challenges like semiconductor shortages and pandemic impacts, adopting adaptive measures. Notably, Daimler AG's historic realignment on February 01, 2022, led to its renaming as Mercedes-Benz Group AG, with separate entities for commercial trucks and luxury cars. This strategic move addresses distinct approaches for net zero emissions but raises uncertainties about its effectiveness and expected positive changes. Spin-offs became crucial strategies amid industry shifts, enhancing competitiveness and profitability. The case study explores Daimler's restructuring, emphasizing its potential impact on the evolving automotive landscape.engDaimler agMercedes-Benz agDaimler truck agSpin-offAutomotive industryOemSeperationmaster thesis203601505