Martins, FranciscoHühsam, Jan Georg2022-10-142022-10-142022-05-232021-12-17http://hdl.handle.net/10362/144699The thesis was written with the intention to provide an investment advice on Netflix with regards to its current valuation, hence a Discounted Cash Flow Model was constructed. Therefore, developments within Netflix Operating regions as well as existing and anticipated trajectories within the respective industry and their implications on the company's sales drivers were analyzed. To regard Netflix engagement in content production a special emphasis was put on the ramifications on the firms cost structure.engValuationFinanceGamingCovid-19 pandemicNetflixStreaming warsContent productionSubscription video-on-demnadmaster thesis203064780