Rodrigues, João LoureiroVidal, Patricia Sanchez2024-10-102024-10-102023-10-022023-09-12http://hdl.handle.net/10362/173303Business in Practice is a simulation program where students were given the task to transform an established automotive manufacturer into a fully electrical entity. This program presented several challenges, the learnings from which are highly valuable in the workplace. The given work project provides a company analysis from the perspective of the Finance, Strategy, and Innovation roles. As well as an in-depth personal reflection based on two critical incidents that occurred during the simulation.engAutomotive industryBusiness simulationSustainabilityBusiness strategyFinanceReflective practiceInnovationTeam dynamicsElectric vehiclesmaster thesis203516710