Gardete, PedroGmelch, Felicitas Esther2024-01-262024-01-262023-01-192023-01-19http://hdl.handle.net/10362/162767Given the environmental and nutritional benefits of consuming insects, entomophagy has been increasing in significance. The research deals with insect-based food, particularly with insect-based bars in the German market. It aims to determine German consumers' perceptions of insect-based bars and the preferred product attributes. By conducting interviews, perceptual map and conjoint analyses, and a field trial, an understanding of the optimal positioning and consumer preferences is provided to improve market acceptance. Results indicate that insect-based bars are perceived as high-quality but low in appeal, while the preferred product has a nut base, chocolate taste, and a price of €1.69.engLiterature overviewField trialInsect-based foodInsect-based barsGerman marketmaster thesis203314760