Pimentel, BernardoBrozzi, Giacomo2022-05-182022-05-182021-11-052021-09-23http://hdl.handle.net/10362/138117Our contribution to the current research is a multifaced approach that merges consumer preferences with an industry wide analysis, and which will allow us to have a broad view on NBCUniversal strategy with Peacock. Moreover, in the later stages of the present work we will be able to draw the possible implications for the individuals’ cinema consumption in the medium and long term, hence completing the initial scope of this thesis.engCinema industryStreaming platformCovid-19International business strategymaster thesis202932214