Anjos, FernandoOliveira, João2023-12-132025-12-142022-12-142022-12-14http://hdl.handle.net/10362/161209This paper aims to enlighten the reader of the growth of M&A in markets as a way to increase value and diversify product portfolio, in recent years we have seen a bet of companies as a growth tool, but the main goal is to understand the strategic and financial reasons for the technology giant Microsoft to invest in the acquisition of Activision as a way to expand its market and add value to its existing gaming and entertainment divisions and how it can be a piece strategic in the new times of Web3 and metaverse.engAcquisitionsSynergiesMetaverseValuationGamingmaster thesis203314697