High or low initial setting price?: Initial setting price as prediction of intention to bid in on line auctions

Maretto, GuidoBruggen, LisaSalema, Rodrigo Santiago2014-03-252014-03-252014-01http://hdl.handle.net/10362/11805A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsengHigh or low initial setting price?: Initial setting price as prediction of intention to bid in on line auctionsmaster thesis201475456