Zózimo, RicardoPatraboy, Daniel2025-08-082025-08-082025-01-302025-03-05http://hdl.handle.net/10362/186207This work project analyzes the validation process for launching Kalma Bagel, a bagel store in Lisbon, guided by Eric Ries’ Lean Startup Framework. A curated menu of five bagel options served as the Minimum Viable Product, tested through pop-up stands and social media engagement. Metrics such as sales performance and customer feedback were used to validate the concept iteratively. This report consists of a group part and an individual contribution focused on financial viability and growth opportunities. Results demonstrated strong demand, particularly among international customers, with a clear expansion and formal launch pathway.engBagelsEntrepreneurshipPrototyping and testingProduct validationPop-up eventsSalesmaster thesis203962150