Gomes, EmanuelCrosta, Matteo2024-09-242024-09-242023-06-092023-06-09http://hdl.handle.net/10362/172296Firm F is a Portuguese SME operating in the furniture industry manufacturing furniture through in-house private collections, customer lines and custom projects. Using relevant literary framework and analyses, a strategic analysis of the company’s situation will be conducted. This will enable the team to assess the health of the firm as well as its capabilities and weaknesses. Furthermore, market and industry analysis will aim to point Firm F into a prosperous direction, assessing the capacity for the firm to enter a market as well as the industrial factors. In order to strategise the international expansion of Firm F, an analysis of five potential countries was conducted, following this, a country selection process of five countries (Netherlands, Sweden, Luxembourg, Singapore and China) was executed using an amalgamation of variables and weights to identify the most suitable country to enter. This resulted in a marketing plan succeeded by financial forecasts for the project to be viable in every department. The report also provides a comprehensive literature review on International Entry Mode Selection and in-depth analysis of Luxembourg.engInternational businessInternationalisationFurniture industrySmesMarket selectionEntry strategyNetherlandsPortugalmaster thesis203366620