Duarte, Miguel MunozImmonen, Niko Samuel2024-10-092023-06-052023-06-15http://hdl.handle.net/10362/173216This study presents a comprehensive study of the development and validation of STORi, a peer to-peer storage platform. Through a series of experiments, the research explores the problem solution fit, focusing on value proposition, customer segmentation, and key activities. Combined with further experiments on the product-market fir, the findings suggest that the current marketing strategies may not effectively resonate with the target audience. The study underscores the importance of continuous testing and refinement of assumptions regarding the Business Model Canvas to enhance engagement and success.engEntrepreneurshipLean start-upCustomer development processPeer-to-peer storageSharing economymaster thesis203366310