Greenfield: an alternative entry strategy for avaleo in the UK educating the consumer for the need of case management software in the providers systems market

Ferreira, MiguelSerrano, Maria Duarte Ferreira Silva2017-06-062020-07-012014-07-14http://hdl.handle.net/10362/21437CEMSengGreenfield: an alternative entry strategy for avaleo in the UK educating the consumer for the need of case management software in the providers systems marketmaster thesis201528665