Castro, JoãoSchwender, Lena2023-12-152023-12-152022-12-162022-12-16http://hdl.handle.net/10362/161311Organizational Ambidexterity (OA) is increasingly coming into the focus of researchers and practitioners due to increasing market dynamics. Yet, questions about its practical implementation remain largely unanswered. Therefore, the main objective of this paper is to fill this research gap by developing a research framework based on existing literature that includes design dimensions at the organizational level. The dimensions of Strategy and Structure and Processes enable a holistic view from the organizational perspective of OA. Drawing on expert interviews and subsequent qualitative content analysis, the study findings add to existing knowledge by shedding light into how OA design dimensions are implemented in practice.engOrganizational ambidexterityAmbidexterityExplorationExploitationInnovationQualitative researchmaster thesis203317572