Martins, Miguel AlvesSchmidt, Raffael2015-11-032015-11-032015-06http://hdl.handle.net/10362/15760Due to external constraints (opposed by the market and legal system) and internal changes nonprofit organizations have been converting to for-profit entities combining commercial revenue and social value creation. To create an understanding of the conversion process considering its challenges, the reasons, the decision-making process and key success factors of a conversion are examined. Therefore, a two-step research procedure is used combining literature research and a multiple case study approach based on expert interviews with known companies. The outcome is a helpful guideline (including a decision matrix) for social entrepreneurs that might face a conversion.engNonprofit/for-profit conversionConversion decision-makingConversion challengesConversion key success factorsmaster thesis201473801