How can Fidelidade position iIt self as a lifetime partner to its customers through bundle offering

Pita, José MiguelMateus, Sofia Vilar Saraiva2024-06-172023-01-242023-01-24http://hdl.handle.net/10362/168620This thesis consists of a consulting project that addresses the challenge “How to position Fidelidade Group in a leading position in the segment of longevity?”. Throughout a comprehensive research process that gathered primary and secondary data on longevity, the Elders of Tomorrow, and the insurance industry, five recommendations were developed. Those are increasing financial literacy; a new business model – Pay as you drive insurance; positioning Fidelidade as a cultural partner – App Cultura; developing hyper personalized insurance in bundles; and enhancing the app Multicare VitalityengLongevityInsuranceElders of tomorrowPersonalizationGeneration ZMillennialsAgeingHow can Fidelidade position iIt self as a lifetime partner to its customers through bundle offeringmaster thesis203316789