Boosting credit cards penetration as a Banif growth strategy. Where is the value? Strategic Business Plan (for the next 3 years)

Gerasymenko, ViolettaRomano, Rita Inês Soares2016-05-252016-05-252013-012013-01http://hdl.handle.net/10362/17566engStrategyCredit cardsBank business modelCustomer relationshipBoosting credit cards penetration as a Banif growth strategy. Where is the value? Strategic Business Plan (for the next 3 years)master thesis