Costa, Luís AlmeidaSchäfer, Pauline Helena2024-11-082024-11-082024-01-082024-01-08http://hdl.handle.net/10362/174830This paper presents a case study of Samsung Electronics’ position in the global smartphone industry in 2023, incorporating macroeconomic trends and changes in the competitive landscape. An analysis of the smartphone industry and company follows, along with aspects of Samsung’s unique internal resources and capabilities, leading to its sustainable competitive advantage and granting the corporation its superiority in the global context. Additionally, Samsung’s regional presence in the U.S. is evaluated, streamlining the tailored strategic decisions in one of Samsung’s most important market and extracting opportunities to strengthen their positioning further, aiming at long-term value maximisation.engTechnologyInnovationCompetitionSmartphonesStrategymaster thesis203601670