Casquinho, ConstançaMartins, Joana Filipa Carolino2024-10-162024-02-012024-02-01http://hdl.handle.net/10362/173554The recreational vehicle (RV) rental market is growing steadily. Indie Campers, founded in Portugal in 2013, provides RV rental and sales services. From a revenue management perspective, the goal of this project was to enhance Indie Campers’ online booking experience and ancillary product strategies for the rental business unit. This optimization aimed to elevate Indie Campers’ e-commerce capabilities, fostering increased revenues. Embracing Indie Campers’ preference for an empirical testing approach, the team developed practical strategic recommendations to refine the booking experience and the communication, pricing, and product strategies for ancillary products, the latter including distance packages, extras, and protection plans.engStrategy consultingStrategyE-commerceBooking experienceInternational businessRv rentalmaster thesis203603230