Rodrigues, Filipa RochaPires, Bernardo Caeiro2024-09-132025-08-122023-10-042023-08-12http://hdl.handle.net/10362/171695The purpose of this work project is to analyze, from an individual perspective, the performance of a virtual company in the automotive industry and the author’s personal performance within a team, in the Business in Practice six-year simulation. To achieve the goal mentioned above, the decisions, incidents, and results will be described and analyzed, with the support of academic papers and concepts, firstly in the firm’s analysis section, with an analysis of Strategy, Innovation, and Operations, and secondly in the personal reflection section, with the analysis of two critical incidents.engBusiness in practiceAutomotive industryStrategyInnovationOperationsSustainabilitySustainable growthCross-functional managementTeamworkTeam dynamicsPersonal growthProfessional developmentmaster thesis203516940