Santos, Pedro TeixeiraResende, Pedro Miguel Oliveira Atão2017-09-052017-09-052017-01-20http://hdl.handle.net/10362/23069This master thesis studies the most appropriate entry mode to Cuba for Vicaima and its subsequent stages of internationalization. I analyze the general business environment in Cuba and the attractiveness of the interior door industry in Cuba with a Pestle analysis and 5 forces of Porter, respectively, and we define the company’s organizational resource platform. I also study the pros and cons of diverse internationalization modes and concluded that a successive stage model approach is the most suitable for SME companies like Vicaima. I conclude that Vicaima should start its internationalization mode with Indirect Exportation and evolve into a servicing facility.engInternationalization planVicaimaEntry modesCubaHotel industrymaster thesis201716070