Okhmatovskiy, IlyaPietro, Amerio2026-02-262026-02-262025-01-152024-12-17http://hdl.handle.net/10362/200699This paper examines the business model of brand aggregators, emerging entities that gained prominence during the COVID-19 crisis and have expanded significantly in recent years. The first chapter explores their historical development, focusing on the pandemic’s impact, while the second provides an industry overview, highlighting global structures and key players. Chapter three analyzes the business model using the Canva Framework, followed by a discussion of its advantages and disadvantages in chapter four. Chapter five focuses on Neulabs, Italy's first brand aggregator, a topic of particular relevance as two authors are Neulabs employees. The paper concludes with recommendations and reflections on the industry, offering insights into its future potential and challenges. This comprehensive study provides a nuanced understanding of a rapidly evolving business landscape.engAggregatorsSynergiesAmazonE-commerceDirect-to-consumerStrategyBusinessEfficiencyScaleM&ANeulabsmaster thesis204129990