Utilize este identificador para referenciar este registo: http://hdl.handle.net/10362/23223
Título: Ach Brito - sell or not sell?
Autor: Monteiro, João
Orientador: Cunha, Alexandre
Palavras-chave: Family business
Socioemotional wealth
Emotional valuation
Participation selling
Data de Defesa: 20-Jan-2017
Resumo: This case study is based on a real family business, Ach Brito. The company has more than 100 years of history and is in its 4th Generation. It is a well-known Portuguese firm that has had a stable growth and sells in more than 50 countries. The main focus of this case is on participation selling in a family business context. The case intends to: illustrate how family companies can surpass obstacles and return to a stable path; leading to a discussion regarding capital selling in a family business context; family business decision-making complexity and emotional value impact. Ach Brito’s case is a basis for discussion of family business theoretical content. The case includes a teaching note to beacon the lecture of the case in classroom context. Complementary readings and discussion questions with suggested answers are available with the objective of enhancing the learning process.
URI: http://hdl.handle.net/10362/23223
Designação: A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
Aparece nas colecções:NSBE: Nova SBE - MA Dissertations

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