Analysis of NOS merger: the shareholder perspective

Abstract

This research aims to answer the question Did the ZON/Optimus merger added value to the shareholders? Through a quantitative analysis, using data from Bloomberg, companies’ reports and newspapers, a wide range of stock analysis, financial ratios, estimations and comparisons were performed. This study indicates that the merger was successful for the shareholders so far, the company has become stronger, more powerful in the Portuguese market and presents signals of financial sustainability in the long term. There is proved evidence that the merger added value to the shareholders and is on the right way to continue doing so.