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http://hdl.handle.net/10362/18589| Title: | Nova SBE internationalization strategy to Morocco |
| Author: | Alber, Yourkey |
| Advisor: | Cardoso, Elizabete |
| Keywords: | Internationalization strategy Nova School of Business and Economics Moroccan higher education market Moroccan students' attributes of selecting their university abroad |
| Defense Date: | May-2016 |
| Abstract: | Morocco is the Northwestern African country that has geographical and climate proximity with Portugal. It is known for having the largest numbers of outbound students’ mobility in Al Maghreb region. Nova SBE i is the closest top business school to Morocco, nonetheless, Nova could attract almost none of this mobility flows. This research is conducted to understand the Moroccan higher education market dynamics and the micro and macro factors those affect Moroccan students’ choice of selecting their university abroad, concluding set of actions to help Nova succeed in its internationalization process towards Morocco. |
| URI: | http://hdl.handle.net/10362/18589 |
| Designation: | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics |
| Appears in Collections: | NSBE: Nova SBE - MA Dissertations |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Alber_2016.pdf | 788,55 kB | Adobe PDF | View/Open | |
| Alber_Appendixes_2016.pdf | 1,15 MB | Adobe PDF | View/Open | |
| Alber_Attachment_2016.pdf | 270,03 kB | Adobe PDF | View/Open |
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