Disruption in the management consulting industry; company c´s in-house development towards generative ai

Abstract

The management consulting industry faces transformative shifts with the development of Generative AI. This technological advancement seems to promise efficiency gains, data driven insights, task replacement, and reshaping the industry itself. As organizations embrace Generative AI, traditional consulting methodologies may change, and the ability to catch Generative AI's potential determines the industry's competitiveness. Following a presentation regarding Company C which is a Management Consultancy firm that is operational in the Nordics and has high interest in technology and have also been active in the realm of AI technology will be concluded. This study finds that the most prominent factors when transforming a business are ensuring safe data management and aligning employees' motivation toward change. Allegedly, the business model of consulting firms will need to be innovated due to the changing landscape caused by Generative AI.